Here is a little framework about the levels of involvement in social networking. It can be found in Open Leadership by Charlene Li.
1. Watchers and Observers.
They visit a lot on the net, they surf, but rarely communicate, engage or personally connect with others.
2. Sharers.
This is the group that share their thoughts, ideas and experiences at a casual level. Most only Facebook and Twitter.
3. Communicators.
This group goes further and engages with the ideas of others. They give feedback, add comments, discuss, argue . . . and are more connected. They are most often engaging with the Producers (see below).
4. Producers.
This is only 24% of the USA population that is on the net. This takes time and energy. It is the producing of meaningful content. Whether via blogs, podcasts, YouTube productions, some Facebooking venues, etc.
5. Curators.
This is only 1% of the USA population. These are the producers that have sustained production over time. They have a permanent and visible presence on the internet. They are the tribal leaders (using the language of Seth Godin).
Which group best describes your internet activity?
Brian K. Rice
Leadership ConneXtions International
www.lci.typepad.com
