LeadershipConneXtions

It's Official... Wants Triumph Needs

Whether you agree with him or not, Seth Godin is always provocative, always worth a conversation. Here is one that got me thinking (a lot) recently. 

 Marketing is now officially about wants, not needs. That's what your entire day should be about. Your church, your company, your restaurant, your blog, it doesn't matter. Give me what I want or I'm out of here.

I may not like this, but it is hard to disagree with it. I'm not sure when it happened. I mean, I'm not sure when we crossed the line from "wants" being more important than "needs." The fact it - it happened and it is the new reality.

Just like illiteracy or a-literacy is the new reality. I may protest to high heaven that people should read more books - but the reality is that they don't and they won't.

 I may protest that people should not focus on their wants but on their needs - but the reality is that wants have trumped needs.

I may write profound posts (I don't, but if I did) and believe that is well worth your time to read them, but if you are not interested, if they don't appeal to your interests, your wants, your desires - the reality is that you won't read my blogsite.

I may think you need to hear substantial theology that is carefully reasoned and explained in laborious detail on Sunday morning, but if that isn't what you want, there is another church that will give you what you do want - and you will be out of here and over there real soon.

It is just the NEW REALITY. And for all of us who are in the people influencing "business," or, (if you don't like that phrase) the people influencing vocation, we better come to terms with this NEW REALITY.

 What do you think about this?
And how are you personally on the wants vs. needs thing?

Brian K. Rice
Leadership ConneXtions International  
www.lci.typepad.com

How To Lose an Argument on Line (from Seth Godin)

Here is an article that Seth Godin published on his site

In light of the discussion about church, I thought I'd post it.  Because I think we are losing a lot of arguments on line (and in real time as well). When it comes to talking about the church, civility is crucial, even when we have strong thoughts.  -bkr-

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How to lose an argument online

1. Have an argument. Once you start an argument, not a discussion, you've already lost. Think about it: have you ever changed your mind because someone online started yelling at you? They might get you to shut up, but it's unlikely they've actually changed your opinion.
2. Forget the pitfalls of Godwin's law. Any time you mention Hitler or even Communist China or Bill O'Reilly, you've lost.
3. Use faulty analogies. If someone is trying to make a point about, say, health care, try to make an analogy to something conceptually unrelated, like the space shuttle program, and you've lost.
4. Question motives. The best way to get someone annoyed and then have them ignore you is to bypass any thoughtful discussion of facts and instead question what's in it for the person on the other end. Make assumptions about their motivations and lose their respect.
5. Act anonymously. What are the chances that heckled comments from the bleachers will have an impact?
6. Threaten to take action in another venue. Insist that this will come back to haunt the other person. Guarantee you will spread the word or stop purchasing.
7. Bring up the slippery slope. Actually, the slope isn't that slippery. People don't end up marrying dogs, becoming cannibals or harvesting organs because of changes in organization, technology or law.
8. Go to the edges. This is a variant of the slippery slope, in which you bring up extremes at either end of whatever spectrum is being discussed.

So, what works?

Earn a reputation. Have a conversation. Ask questions. Describe possible outcomes of a point of view. Make connections. Give the other person the benefit of the doubt. Align objectives then describe a better outcome. Show up. Smile.

by Seth Godin.

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Brian Rice
Leadership ConneXtions International
www.lci.typepad.com

The World of Media is Changing - Are You Keeping Up?

Here is a YouTube video clip that shows us how rapidly the world of media is changing. If Christians and especially, leaders don't keep up with this change, we are going to miss out on where our culture is headed.

This is Did You Know 4.0, produced by XPLANE.

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Brian K. Rice
Leadership ConneXtions International
www.lci.typepad.com

What They Remember

They will forget what you said. 

They will forget what you did. 

But they never will forget how you made them feel.

Maya Angelou

Why do communicators keep forgetting this?

Why do leaders keep forgetting this?

Why do we keep falling into facts, figures, statistics, logic, and syllogism to drive home our point?

Why do we forget to tell powerful stories (or tell weak stories, or tell good stories poorly)?

Why are evangelical Christians so leery of emotions?

Why have we favored the rationalistic explanation over the emotive appeal?

Why do we think the mind is better than the heart?

Why are we so quick to label appeals to the emotions as manipulation?

Why is there so little change in the lives of the people to whom we communicate and lead?

 

Maya Angelou has something we need to hear.

Brian Rice

Leadership ConneXtions International

Attention Spans: Going, going . . . what was I talking about?

Here are a few interesting insights about our changing culture. Seth Godin (one of my favorite authors by the way) says things are getting shorter because our attention spans are getting shorter.   

For example:

In 1960 the typical stay for a book on the New York Times bestseller list was 23 weeks.  In 2006 the typical stay was two weeks.

In 1960 there were three novels a year that achieved #1 status.

In 2006 there were 23 novels that made it to #1.

In 1960, Advise and Consent won the Pulitzer Prize. It was 640 pages long.

In 2005 one bestseller was  Bulls***. It was 68 pages long.

By the way, check out this site for a list of the books that made the list back to 1940.

A few decades past, commercials were all one minute and some were two minutes.   Today it is common to find four commercials per minute.

YouTube has seven million videos posted. The average length per video is about five minutes. But the average length of time a person watches a video is ________ (Take a guess and look at the last line of this post to see how close you were.)

Now - just one application!  What does all this mean for those whose work it is to communicate about the great things that matter the most? What are the implications for those of us who want to talk about substantial ideas that need some length of time to be explored? 

One thing it means is simple:  DO NOT ASSUME PEOPLE ARE LISTENING. (sorry for the caps . . .)

In fact, everything suggests they are tuning out quickly and they tune out often.

I remember a seminary professor saying that about every ten minutes, you need to do something to get the attention span of the audience, for it is likely that for some of them, their minds are wandering! (He was not a good preacher by the way!)

He may have been right about the 1970s . . . but he isn't even close for 2009. 

It is my working assumption that I have to "recapture" the attention of the audience about every minute.  That's a sobering thought.  For any of the blog readers who have to communicate... you are in the same situation with your audience.

One of the tools or techniques I use when preparing a sermon or a teaching is the idea of "story boarding." This is a technique used by those in the film industry. It is a way of mapping out the story that is going to be told via film. I map out the message that is going to be delivered. I work with one to two minute increments/blocks. I create a collage of ideas, weave them together, and look for a visual or other item that will get their attention - for every single block.

In a recent message I did on Moses in Exodus 3-4, I had a storyboard that had 49 blocks for a 40 minute message. And for that message, I had about 60 images that were part of the presentation.

Here is a Wikipedia article that explains the idea.

Check out this brief explanation also.

Another dominant reality is that we are a visual culture and the image is our constant companion. Our minds process far more quickly than our ears can receive the spoken word, which is one reason why our attention wanders so easily when we are listening to a speaker. Using visuals and words that connect with the visual, this helps the audience create links and stimulate their imagination and emotion.

I spend at least half of my preparation time, not working on the content, but working on the delivery system of that content, especially to make it rich in images.

It's just the way it is and I doubt that our attention spans are going to reverse in the near future.

Okay, if you managed to read this through to the end... now, look back over it and see how I worked to make this visually appealing as well as breaking up the idea content in many small "bytes" of information.

Brian Rice

Leadership ConneXtions International

Average time of watching a YouTube video.   It is TEN (10) seconds!!!  Wow.

The Long Lonliness (and other Immortal Longings)

The Long Lonliness!   Dorothy Day used this language for her autobiography. This post is really not about Dorothy Day or even the idea of lonliness. But as I was reading a short essay about Dorothy Day, this theme set me to thinking once again about how do we as leaders and communicators connect with people.

Many years ago, I listened to Rick Warren's seminar, Communicating to Change Lives (that may not be the exact title of it). In that seminar, Warren recommended that all communicators discover what are the needs, the hurts and the dreams of people. If you speak to those needs, hurts and dreams, you will never lack for an audience and you will never lack for themes on which to speak. This idea has stuck with me ever since and I start here with almost everything I teach.

Sometime ago, I picked up the language of "immortal longings" from reading Ronald Rolheiser (The Restless Heart and Forgotten Among the Lillies) as well as some works on Celtic Spirituality. Boy did that idea ever connect with me! It gave me a window of insight to understand the deepest wiring of the human heart. Dorothy Day was very aware of one of her immortal longings and the pain (the long lonliness) of that longing unfulfilled.

These are the great things that matter the most on which communicators must speak. But we do not speak about them in just theoretical ways. We speak about them, out of our own wrestling with those longings and our experience of those longings both satisfied and unsatisfied. I encourage you to take time to search out your own Story in terms of these longings. You will best speak to the needs, hurts and dreams of others, when you are anchored in your own needs, hurts and dreams.

For leaders, leadership is about creating environments where the needs, hurts, dreams (and immortal longings) of people converge and are addressed and forward movement is launched around these themes.

But, it all starts when we are in touch with our own Story on these things. Maybe it will be worth your while to consider your own deepest longings and how you are doing with those longings in the real time of the here and now.

Brian Rice

Leadership ConneXtions International

Lived Experiences are the Only Ones to Teach

Without sounding arrogant (I hope), give me a topic/theme and a little time and I can come up with a pretty decent lesson/teaching/sermon or whatever you want to call it. I'm a learner. I'm a student. I know how to find good ideas, how to make sense out of them, and then how to arrange them for the purpose of passing them on to others.

BUT . . .

It doesn't mean I have lived or experienced that idea. I have just comprehended its meaning (more or less). I have a rational, intellectual perspective... but not lived experience.

And that is just one of the problems of so much contemporary communication, especially of the biblical kind we call teaching and preaching. It is waaaay too easy to give good and reasonably true theory without ever having wrestled with it existentially and personally.

I'd like to make a request of those (myself included) who communicate ideas as part of our calling?

Can we agree not to teach theory any more?

Can we agree to only teach those ideas with which we are personally wrestling?

Can we agree to enter experientially into the idea and wrestle with it in the way that Jacob wrestled with the Divine Visitor who left him with a limp as the sign of that encounter?

If you want to move away from just giving propositional content (even if it is great content) and be able to tell your story about those ideas, then don't just think about them; experience them, grapple with them, practice them and know them personally. I think then our communication will come alive, be filled with the power of Christ and have the ring of authenticity.

Brian Rice

Leadership ConneXtions International

Check out WhiteHead Carvings for the woodcarving image in this post.

A Good Story Well Told

  Story is in the rage these days . . . As well it should be.

I recently heard a well-known speaker criticizing the new emphasis on "story" and contrasting it with expositional teaching (which was what he said was the gospel and which people really need). I kind of scratch my head and wonder - isn't the very word "gospel" or good news, referring to the story of God with us?

I don't see propositional statements and story/narrative as in opposition to one another. They can exist alongside one another in dynamic interplay.

But . . . my point in this post is to say:

Don't make the mistake of assuming that every story is a good story.

• I've heard some pretty pretty boring stories.

• I've heard stories told in manipulative ways.

• I've heard some potentially good stories told in stumbling ways.

• I've heard some stories that were okay, but could have soared to excellence with some more attention and skill.

So there I was, yawning, having to work at paying attention to the speaker. I glanced around the room and saw others were having similar experiences. Some had already checked out. Others were fidgeting and distracted. And the speaker, at the moment, was telling a story! It wasn't a good story, nor was it a story well told.

I was surpised. After all, the mantra today is, tell a story to hold your audience's attention. Everybody loves a story.

Do you remember the old bumper sticker:

A Bad Day of Fishing Still Beats a Good Day of Work...

Sometimes I think we believe:

A Bad Story Poorly Told Still Beats a Good Expository Message...

But it doesn't.

People want to hear good stories, well told! Bad stories or poorly told stories are not going to grab their attention, nor settle into their memory. Like everything else, to become a good story teller, you are going to have to do some hard work. If you want help in becoming a better story teller, definitely check out either (or both) of the books by Annette Simmons

The Story Factor 

Whoever Tells the Best Story Wins.

Brian Rice

Leadership ConneXtions International

The Face of Communication

It is said that the face is capable of over 20,000 expressions.

Expressions that are priceless!  If a picture is worth a thousand words, perhaps the face that expresses these pictures will be one of a communicator's great assests.

People know what you are thinking and feeling by looking at your face. (I would be a terrible poker player because I don't naturally have the poker face.) Some studies into the issue of "intuition" have found that intuitive people are able to pick up the subtle nuances of facial expressiosn that the "non-intuitive" person misses.

What is your face saying to others?

How strongly is your face showing what you feel to others?

And how closely are you paying attention to the face of those around you?

Brian Rice

Leadership ConneXtions International

Whoever Tells the Best Story Wins (Democrats 3 - Republicans 0)

Becky and I were watching the opening night of the Democratic Convention and wow . . . were the Democrats telling some great stories. As I was listening, the title of Annette Simmons book (which I am currently reading), Whoever Tells the Best Story Wins, flashed through my mind.

Story Number One: Through an excellent collage of images, the reminiscences of family, the recollections of friends and colleagues, the Democrats told the story of Senator Edward Kennedy . . . and I was riveted to the story. To be honest, I knew very little of the man. After that story collage, I felt I knew who he was and what his life was all about. Great story telling.  (1-0)  Unfortunately, then Kennedy himself got up to speak and while I greatly admire his courage in doing this during his recovery from brain surgery, it was anti-climatic in its rhetoric heavy speech.

Story Number Two:  Craig  Robinson, brother of Michelle Obama was the next story teller up to bat. I knew nothing of Craig. I found out he is the head coach for the Oregon State University basketball team.  But more than that, I heard his story of growing up in a family that valued hard work, making a difference, looking after one another, and becoming all you can be. Well told. I came away liking him immediately. (2-0)

Story Number Three:  The clean-up hitter was Michelle Obama, another person of whom I knew very little except for the bloopers and blurbs from the Democratic Primary race. And as with Senator Kennedy, the Democrats put together a spell-binding story of images, experiences, and the memories of family and friends to introduce her. Outstanding on their part.  And then, Michelle told her story in her own words. What poise, what passion, what presence . . . I admired and liked her more and more as she told her story. At the end of the evening the score was (3-0).

Instead of ponderous, pedantic policies poorly told, they used story to communicate their values and stances. To tell me exactly where they stood. Where a naked policy statement might leave me unmoved, their story hooked me in.

In the movie Amistad, Anthony Hopkins, playing former president John Quincy Adams, says to the defending attorney,

"In a court of law, I've found that whoever tells the best story wins."

If the same is true for political elections, where the faithful are already committed and the work is to hook the undecided and the skeptical - then the Democrats are up 3-0.

Here is to hearing some more really good stories from Democrats this week and then from the Republicans.

And may the best story win.

Brian Rice

Leadership ConneXtions International

Toy Box Leadership and "Sticky ideas"

Toy Box Leadership

This was definitely a case of a cover/title selling the book. I read it on the plane ride coming back from Santiago, Chile. 

(I was sitting in the very last row of the plane, in the center section of three seats, by myself!  God is good. I was able to lay down on three seats and actually sleep for about five hours on this trip.  But, before and after sleep, I read the book.)

Okay, it is a nice little book on leadership. Good ideas, good illustrations, great quotes, very accessible in its understanding.  But there is something that I think takes this book to a different level and that is its "stickiness factor."

I really bought the book, not for the leadership learning, but because I was intrigued by the author's use of metaphors and images and the creative communication they used to talk about leadership. In this case, the authors Ron Hunter and Michael Waddell are brilliant communicators through powerful metaphors to communicate their leadership ideas.

The stickiness factor for them is the use of some of their favorite toys from childhood, as the venue to talk about leadership.  AND IT WORKS.

Lego Bricks,  Slinky Dog, Play-Doh, Yo-Yo, Mr. Potato Head and five others are used to communicate leadership concepts. Even a casual read while on a plane, and now almost a week later and I still remember many of their thoughts. I can remember them because they found a way to make them stick through creative and memorable metaphors.  (Plus, it was fun having fond memories resurface of playing with most of these toys!)

For any communicator, whether a speaker or an author, that is success. Someone remembers my ideas. Now, maybe they will actually practice them. After all, the best communicator can only lead you to the water . . . now it is up to you to drink. But, "stickiness" helps with implementation. Sometimes we don't implement, just because we forget what we need to implement.

So, I recommend this book, not just for learning about leadership, but even more, for learning how to communicate in sticky ways.

By the way, my two favorite chapters were Mr. Potato Head and The Rocking Horse.

And, this book made me want to go out and rent the Toy Story movies again. 

Thanks guys, I had fun reading it, it was a learning experience, and it awakened a bit of the kid in me again. Now where did I put my Yo-Yo?

Brian Rice

Leadership ConneXtions International

The Curse of Knowledge

The Curse of Knowledge!

No, it isn't a reference to Adam and Eve partaking of the tree of the knowledge of good and evil. It is an idea that the Heath brothers unpack in their book, Made to  Stick.   (By the way, do a  Google search to find a picture of Adam and Eve eating of the fruit of the tree and you'll see how hard it is to find a PG picture for this post.)

The curse of knowledge is a simple idea and yet it highlights a challenge for smart people. In essence, there is an enormoug "information imbalance" between the communicator and her or his audience. The greater the level of expertise on the part of the communicator, the greater the information imbalance.

The more you know about a topic, the less aware you are of how little others know about that same topic. Howard Gardner (in Leading Minds) says most people on most subjects have the equivalent of a "third grade knowledge" on the topic. Are they smarter than a 5th grader? According to Gardner, nope!

Therefore, you the communicator, talk specifics and details that are way over the head and under the radar of interest of the average listener. They tune us out and turn us off. And no communicator wants that.

Great discipline is required on the part of the communicator (mentor, teacher, preacher, author, leader) to be clear and simple, to be both understandable and memorable, and to be enlightening and transforming.

It is not that the amount of our knowledge is bad...it isn't. What is bad is our failure to understand the information imbalance and to communicate accordingly.

Here are a few tips to deal with the information imbalance.

ONE:  Remember - less is more. Boy oh boy do I have to remember that. My tendency is always to think, just give them some information - they'll like it. (I have a friend who once did a 17 point sermon.)

TWO:  Concrete is better then abstract. Not only do we the experts communincate too much information, but we also communicate the wrong kind of information. We give too much in terms of abstract theory and not enough in the form of concrete examples. Again, I am guilty of this because I love interesting and intriging ideas.  Martin Luther King's, "I Have a Dream" speech is powerful in providing concrete images for his "dream idea."

THREE:  Keep it simple. Simple is not the same as simplistic or stupid. Complexity can be slowly provided and gradually built as you link lots of simple ideas together. But again, do it incrementally and progressively.

FOUR:  Think in terms of one idea and then illustrate that idea in multiple ways with concrete specifics, with story, with example and above all - with a powerful image.

FIVE:  Always ask - why would my audience be interested in what I am saying? If you say - because it is true or because it is interesting to you, THOSE ARE NOT adequate answers. I think some of the genius of Rick Warren (and Joyce Meyers) is that they know what people are interested in. They know their needs, their starting points and address them.

Look back over one of your most recent lessons, sermons, classes , motivational speeches or whatever. Look to see if you had information excess. Look to see how well you did with these five tips.

Brian Rice

It's a Sin to Bore People (especially if you are a communicator)

I was working on the last "ten minutes" of my message for tomorrow and when I was finished with that section, I was completely dissatisfied. I knew it wasn't working, but I didn't know why. I'll come back to this in a moment.

There may be worse communicator sins, but surely, near the top of the list is this one:

It's a Sin to Bore Your Audience!

We know that, yet, more often than not, we listen to boring talks, lessons, sales pitches, promotional ideas, classes, sermons . . . the list goes on.

I was bored with the last ten minutes of the message I was working on. Well, that seems to be a bit of a problem. If I, the communicator/preacher, am bored with my message, that does not bode well for the audience.

SIDEBAR NOTE:  Maybe some of you remember, Ben Stein played the world's most boring teacher in Ferris Bueller's Day Off.  Just looking at this picture makes me laugh.

Are you boring as a communicator?

Maybe the better question is one that assumes you are boring and just wants to find out: 

How boring are you when you communicate?

And why are you boring your audience?  (This is not a question of motivation, but of presentation and content.)

That's a pretty tough question. All of us like to think we are really good.

Chip and Dan Heath, in their book, Made to Stick: Why Some Ideas  Survive and Others Die, want to help you become a communicator who has ideas that stick. And they are great guides toward this end.

I was reading just a few pages in their book and I had crystal clarity why the last ten minutes of my prepared sermon was boring . . . and I knew what I had to do to fix it.

Get the book and work hard at developing sticky ideas that get your message across.

Brian Rice

Communicating Memorable Ideas That Stick

One of my areas of learning for 2008 is in the area of communication.

Every now and then, I devote a season to working hard at growing as a communicator, thinking about how to creatively communicate and then I spend quite a bit of time implementing in practice what I have been processing in my mind.

Made to Stick: Why Some Ideas Survive and Others Die is a new book by Chip and Dan Heath on communication.

Leaders are interested in discovering the best ideas possible, then communicating those ideas so they are learned, remembered and integrated into the lives of others.

How many times have we preached or taught what we thought was a great lesson, but a week or two later, no one remembers anything about it!

Leaders want to stop people dead in their tracks and make them think about what was just said. And then more than think about it on the spot... grab hold of its importance for their lives and ask, "how should I then live?"

This book gives some suggestions for creating "sticky ideas" that survive in the lives of others.

If you want to work on your communication - this one is worth checking out.

Brian Rice

Good Teachers

Lou Holtz had this to say about good teachers. A good teacher (as well as a good coach or trainer):

• Knows the subject inside and out.
• Is able to present the subject in a thorough AND interesting way.
• Has enthusiasm for teaching and its outcomes.

According to Holtz, Snape would qualify as a good teacher since he fits the first three criteria. But he is not a good teacher if you add in the final two.

• Loves those who learn.
• Engages in the subject and with the learners as a "fellow learner."

For a really great movie on teaching/mentoring which contrasts two diametrically different styles, watch Finding Forrester. Sean Connery is Forrester, the good mentor/teacher. And the main classroom English literature teacher is the bad teacher.

Brian Rice

Communication (A Vital Skill for Leaders)

At the core of effective leadership is the ability to communicate. All forms of communication must be mastered by the effective leader: written and oral, electronic and digital, communication by graphics and behavior, by art and music, by expressed emotion and more . . . The master of communication becomes a more effective leader.  Warren Wilhom, in The Leader of the Future.

On the spiritual level, Blackaby concurs and says: "You cannot be a poor communicator and a good leader. Spiritual leaders . . . rehearse what God has done, they relate to what God is doing, and they share what God has promised to do . . . Leaders cannot grow weary of bearing witness to God's activity."

Jesus was a truly amazing communicator (wise teacher, prophetic exhorter, pastoral encourager, and so much more).

Take some time (if you believe it is needed) to get some good feedback on how you are doing in your work of communication.

Brian Rice

Linguistic Intelligence (the Leader as Communicator)

While I was doing jury duty (and I had a lot of free time sitting waiting to be called to sit on a jury), one of the books I read was Leading Minds: An Anatomy of Leadership by Howard Gardner. It was a very good book written by a cognitive psychologist.

One of Gardner's conclusions is that the best leaders are intelligent, verbal, literary and skilled communicators. This is vital, for Gardner believes the central task of leadership is to communicate and embody a compelling story for those who follow the leader. Here is a quote worth pondering:

Nearly all leaders are eloquent in voice, and many are eloquent in writing as well. They do not merely have a promising story; they can tell it persuasively. A mark of the future leader is a generous degree of linguistic intelligence - the capacity and the inclination to use words well. When such linguistic intelligence is yoked to a considerable personal intelligence, one has the makings of an effective communicator and, perhaps, a promising leader.

Reading, writing, thinking, speaking, making a living influencing others through the wise use of good words - this is what the very best leaders do.

Spend time working on your ability to communicate - in print and verbally.

Brian Rice

Rare Words and Acts

Here is another thought on the need for leaders to know how to communicate. This time it is from J. Robert Oppenheimer.

I have been much concerned that in this world we have so largely lost the ability to talk with one another . . . We have had neither the time nor the skill nor the dedication to tell one another what we have learned, nor to listen nor to hear . . . We hunger for...the rare words and acts that harmonize simplicity and truth.

Perhaps one way to understand the call to leadership is to be the one who brings together rare words and acts that harmonize simplicity and truth.

Brian Rice

Conversations

A conservation is a dialogue, not a monologue. That's why there are so few good conversations; due to scarcity, two intelligent talkers seldom meet.   Truman Capote (pictured on the right)

Okay, Capote may be a bit of a curmudgeonly with that statement. But he is getting at something important for leaders, especially those leaders who like the sound of their own voice "overmuch!"

• Leaders know how to create conversations.
• Leaders know how to get the dialogue going and let it go where it wants to go.
• Leaders know how to build safe cultures where authentic conversation is allowed.

So what really good, provocative, forward looking, status quo upsetting, personally challenging conversations have you been a part of in the last few days?

Brian Rice