We are not nearly as rational and logical as we think we are. Pascal said it this way, "The heart has reasons which reason cannot know."
We could also say, "The mind has reasons that the mind doesn't understand!"
[By the way, do you know that your brain finds the picture of Pascal more attractive because he is facing his quote? If I had put it on the right side of the column, facing away from the quote, it would not be as appealing.]
Here are a few more "biases" we all have.
THE PRIMACY EFFECT: One of the first things they teach you in communication class is that the first things you say are among the most important. So work real hard on the first things because that is going to be remembered AND it will influence what people will think about the rest of what you say. This has a corollary bias of FIRST IMPRESSIONS DISTORTION. Once we have formed "first impressions," even if they are terribly amiss, it is hard to reframe our impression of someone.
THE RECENCY EFFECT: Okay, here is the other half of what they teach you in public speaking. People will also remember the last thing you say and give it more weight than most of the other things you say. I have watched movies and liked the movie (except for the ending) and therefore, not liked the movie. I've felt the same way about certain books. I really enjoyed the book (except for how it ended) and therefore, I didn't like the book. Combine this effect with the previous one and you come up with principle: The First and the Last are the most important for creating impressions. And people will be biased accordingly.
ROSY RETROSPECTION: The good old days are remembered more positively than they actually were. In fact, they weren't really the good old days at all. We remember things positively. So an average vacation, years later, turns out to have been a really great time. When Jacobs reminded me of this, I actually took a little time to revisit some past experiences and sure enough, I found that I was remembering rosy. I had to work a little to recall that it was not quite that rosy. Maybe this is why we wind up doing the same old dumb thing that we did before. We give the previous weak or bad experience a better spin that it really was.
SELF-SERVING BIAS: You decide that your successes are due to your own personal qualities and your failures are due to outside, situational events. Of course.... By the way, there is a corollary to this one and it is . . .
SUPERSTAR INFATUATION BIAS: We are over-impressed with the exploits of the star and underplay the work of the team. Research has been done that shows when superstar leaders or producers or performers are hired away and out of their team situation, they DO NOT perform up to expectation. It turns out that it wasn't just the Great Superstar, but a Great Team. But our bias trips us up on this one all the time.
Okay, just two more . . .
SPONTANEOUS TRAIT TRANSFERENCE: I never heard this one until A.J. Jacobs explained it... but it sure made sense. "People will automatically associate what I say about the qualities of other people with my own qualities. So if I told Jean that Pat is arrogant, unconsciously, Jean would associate that quality with me." (pp. 221-222) This is why you should avoid trash talking!!!! Ruh Roh...
And finally . . .
UNIT BIAS: We have an irrational urge to finish an entire unit. Jacobs mentions a plate of food. I had a bad one. If I started a book, I had to finish the book. Even if it was not a good book. Even if I didn't enjoy it. Somehow it felt immoral to not finish a book. I worked real hard a few years ago and I finally overcame this one. I can now actually read only parts of books and ransack through others.
The human mind is a fascinating, mysterious, messy place. And that is on the good days. So the moral of the story is - "self-awareness about your biases is a good thing, but a good thing that is hard won."
And the last thing I'd like to say is that, you the reader of this blog, you are a marvelous and wonderful example of intelligent humanity and a rare gift to those around you. You are simply outstanding in your leadership. A true treat and treasure to all.
Brian K. Rice
Leadership ConneXtions International
www.lci.typepad.com
And tomorrow, speaking of irrational behavior - Tiger Woods!